Client:
RITA Medical System, Inc.
www.ritamedical.com

Situation:
A California based medical device manufucturer needed
a web presence that promoted the company and its technologically advanced products and display a more sophisticated image to better represent themselves in a highly competitive and lucrative market.

Solution:
Because of its striking appearance and unique function,
the flagship product is brought to the forefront as a
graphical element as well as a branding tool - immediately providing a sense of the company and its niche market.
This is continued by going away from the teal and grey
color palette that is the norm in the medical field.