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Client:
Quaker Oats Company
Project:
Diversity Awareness Posters
Details:
This client needed a series of posters to run monthly promoting
diversity in the workplace. The posters were 2'x3.5' and were
to be displayed in the elevator banks
in the Quaker headquarters. Each were to be based
on the concept: Formula for Succes. The first utilizes
bright colors that demand attention and features a word association
that takes the reader from "diversity" to "opportunity".
The next in the series takes a more
sublte approach and incorporates a 3-part message,
all concluding with "diversity".
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