Client:
Cigna

Project:
Transit Station Poster

Details:
In order to proactively find appropriate candidates, backlit 6'x3' posters were created and distributed in train and bus stations. The goal was to create interest and drive traffic
to the website to learn more - and to create a sense of familiarity for the future full release of the ad campaign.

Other Deliverables:
- Recruitment Ad Campaign
- Online Banner Ad Campaign
- Direct Mail