Client:
First Suburban National Bank

Project:
Advertising Campaign

Details:
This bank wanted a more interesting approach than the "giant rate" type of ads that are typical of the industry.
As their market is more blue colar, the ads are written
as a dialogue in a plain, conversational tone - revolving around everyday activities reflective of that demographic.
The images then play off the activity in each ad.

Other Deliverables:
Because of their conversational nature, the ads translate easily into short radio spots.