Client:
Schmidt Enterprises

Situation:
A small company that specializes in manufacturing
and distribution needed a strong identity that was
both industrial and modern in feel.

Solution:
The outer ring of the logo mark is broken into four quadrants, symbolizing a target or scope. The interior
lines (skewed "s" shapes) reference the company initial
and provide a feeling of motion. Overall, it has a very mechanical nature. This is reinforced by the selection
of a squared-off serif font.