Client:
ESM Realty

Situation:
An independant real estate broker wanted a simple
logo with a mark that used their initials in a abstract
way but still relevant to the industry.

Solution:
Because of the inherant need for easy name recognition
and legibility, a strong sans-serif font was chosen for the company name. A versatile mark was then created to
balance the design and provide a unique branding tool.
The abstract shapes of the esm initials form the shape
of a cube, which represents the housing concept.