Client:
The African Exchange
www.theafricanexchange.com

Situation:
This new b2b e-commerce portal needed an identity
that communicated both its technological nature and
its strong connection to African business community.

Solution:
A traditional and trustworthy font gives it a solid
foundation. The tilted globe and gold and black
color palette reveals a definite Afro-centric focus.
The longitude and latitude lines give the icon the
"globe" feel and also create a subtle "x" in the
middle of the logo - which visually reinforces a
vital part of the company name, "exchange".