Identity work is perhaps the most difficult and
important task a designer can undertake.
It must communicate the essence of the company
in a simple, original and memorable fashion.

The logo is the cornerstone of the company brand.
It influences all other visual communication and
marketing efforts.

A good logo has to work at any size - from a
business card to a billboard. It has to work in
black and white as well as in color and has to
work in any number of formats and mediums.


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